Lufthansa / Germany / 2024OOH · Social · Events & Sponsorship
Yes to Europe.
A European fan scarf and specially marked aircraft extended Lufthansa’s message of unity during EURO 2024.
- Brand
- Lufthansa
- Agency
- Serviceplan
- Market
- Germany
- Region
- Global
- Year
- 2024
The challenge
Lufthansa wanted to connect with football supporters while expressing a position on European unity during a divided political moment.
The idea
The campaign turned a fan scarf into a symbol of connections across Europe. Creators shared the message, airport displays brought it to travellers, and aircraft from Lufthansa Group airlines carried the same statement across the continent.
Case study source: House of Communication Source ↗
Credits
- Brand
- Lufthansa
