PENNY / Germany / 2022Film · Social · OOH
The Rift.
PENNY’s Christmas film made social divisions visible as an apartment building physically split apart.
- Brand
- PENNY
- Agency
- Serviceplan Campaign
- Market
- Germany
- Region
- Global
- Year
- 2022
The challenge
The retailer wanted to encourage dialogue between neighbours during a period of social and political conflict.
The idea
Arguments across an apartment block caused cracks to spread through the building. The story resolved with an invitation to talk, supported by practical discussion tips and social content that extended the theme beyond the film.
Case study source: House of Communication Source ↗
Awards
- Cresta Awards 2023Digital – Online video adsSilver
- Cresta Awards 2023Brand Content – Brand-funded Film/Video (Fiction)Bronze
- Cannes Lions 2023Film Craft – B03 SOUND DESIGNBronze
- Clio Awards 2023Clio Awards / Film Craft / DirectionBronze
- Clio Awards 2023Clio Awards / Film Craft / Sound DesignSilver
- Clio Awards 2023Clio Awards / Film Craft / Visual EffectsSilver
- Cresta Awards 2023Moving Image – Viral Video (Any Length)Bronze
Credits
- Brand
- PENNY
- Director
- Seb Edwards
- Production
- ANORAK Film
- Agency Production
- Neverest
- Director of Photography
- Kasper Tuxen
- Editor
- Tom Lindsay
- Sound Design
- Nicolas Becker
- Music
- Ben Lukas Boysen
