7UP / Thailand / 2025Film · OOH · Digital & Tech · Experiential
Chill on Your Own Terms.
7UP owns small everyday breaks through films, activation and playlist tech.
- Brand
- 7UP
- Agency
- Leo Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2025
The challenge
Consumers seek mini-breaks in a crowded soft-drink market.
The idea
Make the can-opening sound a cue for quick unwinding.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- 7UP
- director
- Paphangkorn Punchantarak
- production
- The Phixer
- CMO
- Anawat Sangkhasap
