Toyota New Zealand / New Zealand / 2020Film · OOH · Digital & Tech
2021 Hilux.
Toyota celebrated Hilux and its New Zealand drivers in a series of films.
- Brand
- Toyota New Zealand
- Agency
- Saatchi & Saatchi NZ
- Market
- New Zealand
- Region
- Global
- Year
- 2020
The challenge
Launch Hilux while celebrating Kiwi bonds and truck toughness
The idea
Use twenty films across media to celebrate friends, drivers, Hilux, and Toyota's New Zealand connection
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Toyota New Zealand
- director
- Damien Shatford
