Pressbyrån · Sweden · 2025OOH · Design & Packaging
Behind the Logo.
Pressbyrån joins its identity with photographs of journalists to mark World Press Freedom Day.
- Brand
- Pressbyrån
- Agency
- Åkestam Holst NoA
- Market
- Sweden
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The convenience chain wanted to connect its history of distributing newspapers with the contemporary importance of independent journalism.
The idea
The word PRESS on journalists' protective vests replaces part of the retailer's logo. Outdoor and print executions combine frontline photography with the familiar store identity, making the people behind the news visible in everyday shopping environments.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Reitan Convenience Sweden · Pressbyrån
- Creative Director
- Joakim Khoury; Daniel Vaccino
- Photography
- Abed Zagout; Jaafar Ashtiyeh; Mohamed Asad; Abbas Momani
- Art Director
- Erik Nordenankar; Tiago Pinho
- Copywriter
- Joakim Estemar; Petter Nylind
- Graphic Designer
- Anna Forsberg; Marie Wanberg
