Whirlpool · Mexico · 2025Film · Social
When You're Not Here.
Whirlpool tells a story of care, clothing and memory as a couple lives with Alzheimer's disease.
- Brand
- Whirlpool
- Agency
- VML Mexico
- Market
- Mexico
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Give the brand's everyday role in looking after clothes an emotional connection to the people who care for loved ones.
The idea
A film follows Ana and Carlos through a long relationship and the changes brought by Alzheimer's disease. Familiar garments become part of the story of memory and care, recognising the daily acts that continue when shared recollections fade.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Whirlpool
- Partner
- Alzheimer México I.A.P.
- Production Company
- Oriental Films
- Director
- Yupi Segura
- Director of Photography
- Sebastián Cantillo Acosta
- Creative Director
- Héctor Cruz Espinosa; Christian Santacruz; Alfredo Ramos
- Group Creative Director
- Pablo Naval
- Post-production / Editing Director
- Pedro Aragón
- Original Music
- Frank Watkinson
