Telefónica Movistar · Spain · 2025Film · Events & Sponsorship
The Best (Somos Gregarios).
Movistar celebrates the cyclist whose greatest contribution is helping someone else win.
- Brand
- Telefónica Movistar
- Agency
- VML Mexico
- Market
- Spain
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Give the brand's cycling association an emotional story about connection, beyond individual sporting achievement.
The idea
A film follows Alonso's development as a cyclist and appears to build towards his own victory. His decisive act is instead to support his team leader. The reveal honours the domestique, making the often unseen work behind a champion the centre of the story.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Telefónica Movistar
- Production Company
- Rebolucion
- Director
- Felipe Vellas
- Director of Photography
- Agustin Claramunt
- Creative Director
- Christian Santacruz; Luis Paul Flores Galarza; Miguel Ángel Bautista
- Editor / Colourist
- Zhé Quiñónez · Prisco Pictures
- Music
- Quiet City Music+Sound
- Composer
- Darren Solomon
- Sound Design
- Rodolfo Romero · Silence Track
