Volvo · France · 2026Film · OOH
Volvo in Every Car.
The shape of a seatbelt becomes Volvo's signature inside cars made by other manufacturers.
- Brand
- Volvo
- Agency
- VML Paris
- Market
- France
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Volvo wanted to renew its association with safety in a category crowded with technical claims.
The idea
The campaign finds a V in the way a three-point seatbelt crosses the body. Films and outdoor executions use cars from different brands and eras to connect this everyday gesture with Volvo's decision to share its seatbelt invention.
Results
- VML reports a 13% increase in vehicle sales and a 46% increase in leads during the campaign.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Volvo Car France
- Production Company
- Birth
- Director / Photographer
- Peter Funch
- Chief Creative Officer
- Dimitri Guerassimov
- Executive Creative Director
- Paul-Emile Raymond; Adrien Mancel
- Art Director
- Florence Vignon
- Copywriter
- Gabriel Etienne
- Sound
- Bossons
