Lab-Grown Leather · Netherlands · 2026PR Stunts · Design & Packaging · B2B
T-Rex Leather.
A luxury handbag gives a lab-grown material project a high-profile public debut.
- Brand
- Lab-Grown Leather
- Agency
- VML Paris
- Market
- Netherlands
- Region
- Global
- Year
- 2026
Campaign images
The challenge
The partners wanted to make an unfamiliar material desirable and give audiences a tangible way to engage with it.
The idea
VML, Lab-Grown Leather and The Organoid Company worked with Enfin Levé on a handbag marketed as T-Rex Leather. Its unveiling at Art Zoo in Amsterdam connected product design, spectacle and a story about material innovation.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Lab-Grown Leather
- Biotechnology Partner
- The Organoid Company
- Handbag Design
- Enfin Levé
- Production Company
- WPP Production; Kuest Production
- Concept Creator
- Bas Korsten
- Chief Creative Officer
- Dimitri Guerassimov
- Brand Design Lead
- Alexandre Vivier
