Saudi Fashion Commission / Saudi Arabia / France / 2023Design & Packaging · PR Stunts · B2B
A Book You Can Wear, A Dress You Can Read.
The Saudi Fashion Commission turned a report on the kingdom's fashion industry into a wearable object for its international launch.
- Brand
- Saudi Fashion Commission
- Agency
- Consulum; Beautiful Land
- Market
- Saudi Arabia / France
- Region
- Global
- Year
- 2023
The challenge
Capture the fashion industry's attention and make an economic report as expressive as the sector it describes.
The idea
A limited-edition book contains fabric pages and materials that can be assembled into a dress designed by Atelier Hekayat, making the report both something to read and something to wear.
Case study source: Beautiful Land Source ↗
Awards
- Dubai Lynx 2025 — Shortlist, Design / Communication Design (https://www.lovethework.com/en/work/entries/a-book-you-can-wear-a-dress-you-can-read-737723)
Credits
- Client
- Saudi Fashion Commission, Ministry of Culture
- Creative and commissioning agency
- Consulum
- Design
- Beautiful Land
- Fashion design
- Atelier Hekayat
- Creative concept
- Julián Hernández
- Book production
- D'Oro Gold Books
