Cheetos Pants.
Cheetos made a limited run of orange trousers with towel-textured thighs, so fans finally had somewhere to wipe their cheesy fingers.
- Brand
- Cheetos
- Agency
- Impact BBDO
- Market
- UAE, United States
- Region
- Global
- Year
- 2025
The challenge
Every Cheetos eater knows the orange dust it leaves on the fingers. The brand wanted to turn that small, familiar annoyance into something fans would talk about and share.
The idea
Impact BBDO and BBDO New York designed pants in Cheetos orange with towel panels on the thighs as built-in napkins and pockets sized for a bag of Cheetos. Fashion names Max Siegelman, Karoline Spenning and Zang Toi helped design them. They dropped on 7 April 2025 at cheetospants.com, first come first served, and once they sold out the site pointed fans to a curated collection of orange pants from other designers and brands.
Case study source: Ads of the World Source ↗
Awards
- Clio Awards 2026Clio AwardsBronze
Credits
- Creative agency
- Impact BBDO
- Creative agency
- BBDO New York
- Additional company
- BBDO Pakistan
- Production
- Omnicom Production
- Production
- Omnicom Studios
- Production
- Another Place
- Chairman & CEO, Impact BBDO
- Dani Richa
- CEO, Impact BBDO
- Ghassan Kassabji
- Managing Director, Impact BBDO
- Jad El Rabahi
- Chief Creative Officer, Impact BBDO
- Ali Rez
- Creative Director, Impact BBDO
- Dennis Silveira
- Art Director, Impact BBDO
- Andre Queiroz
- Copywriter, Impact BBDO
- Alison Cordeiro
- Account Director, Impact BBDO
- Anahita Ghotbi
- Motion Designer, Impact BBDO
- Sanil Chandran
- Motion Designer, Impact BBDO
- Benjamin DeSouza
- Motion Designer, Impact BBDO
- Shoaib Ahmed
- Senior Producer, Impact BBDO
- Mohamed Soueid
- Traffic Manager, Impact BBDO
- Grenald Alves
- Associate Creative Director, BBDO New York
- Lex Singer
- Senior Designer, BBDO New York
- Czar Dizon
- EVP, Head of Creative Innovation, BBDO New York
- James Young
- Global Business Lead, BBDO New York
- Jill Ong
- Account Manager, BBDO New York
- Rebecca Golden
- Head of Communications Strategy, BBDO New York
- Johnny Corpuz
- Senior Communications Strategist, BBDO New York
- Carly Duris
- COO, BBDO Pakistan
- Farooq Qazi
- Executive Creative Director, BBDO Pakistan
- Nasir Qureshi
- Account Director, BBDO Pakistan
- Momin Saeed Khan
- Senior Account Manager, BBDO Pakistan
- Ahmad Rabbani
- Head of Production, Omnicom Production
- John Doris
- Executive Producer, Omnicom Production
- Kimberly Clarke
- Senior Producer, Interactive, Omnicom Production
- Severin Sauliere
- Group Business Affairs Lead, Omnicom Production
- Adele Solomon
- Head of Studio, Omnicom Studios
- Sarah DiLeo
- Executive Producer, Omnicom Studios
- Kelly Crooks
- Director, Omnicom Studios
- Noah Fowler
- Line Producer, Omnicom Studios
- Noah Smith
- Editor, Omnicom Studios
- Jason Kim
- Senior Post Producer, Omnicom Studios
- Cathy Ellis
- Audio Producer, Omnicom Studios
- Mary Wright
- Senior Audio Engineer, Omnicom Studios
- Dominic Zunino
- Colorist, Omnicom Studios
- Aaron Flickinger
- Assistant Editor, Omnicom Studios
- Alex Mirza
- Fashion Designer, Another Place
- Rafael Nascimento
- Photographer, Another Place
- Hudson Rennan
- Styling, Another Place
- Gabriel Binow
- Makeup Artist, Another Place
- Carol Prada
- Set Design, Another Place
- Roberth Augusto
- Retouching, Another Place
- Victor Wagner
- Videographer (freelance)
- Tiago Sousa
- Videographer (freelance)
- Rodrigo Resende
- Producer (freelance)
- Ana Beatriz Simões
- Design collaborator, Siegelman Stable
- Max Siegelman
- Design collaborator, Siegelman Stable
- Karoline Spenning
- Design collaborator, House of Toi
- Zang Toi
- Chief Creative Officer, PepsiCo Foods
- Chris Bellinger
- SVP of Marketing, PepsiCo Foods
- Tina Mahal
- Senior Director of Marketing, PepsiCo Foods
- Jenni Welsh
- Senior Director of Marketing, Cheetos
- Flavia Simoes
- Marketing Director, Cheetos Equity
- Hana Golden
- Marketing Director, Cheetos Equity
- Jeffrey Pfeifer
- Brand Manager, Cheetos Equity
- Parker Finlinson
