AIZOME / Global / 2023Design & Packaging · B2B · PR Stunts
WASTECARE.
AIZOME presented wastewater from its dyeing process as a carefully packaged skincare demonstration.
- Brand
- AIZOME
- Agency
- Serviceplan Innovation
- Market
- Global
- Region
- Global
- Year
- 2023
The challenge
The textile startup needed tangible evidence that could distinguish its production method from broad sustainability messaging.
The idea
A limited-edition serum package was sent to potential partners and industry opinion leaders. The contrast between industrial waste and premium skincare made the dyeing process the centre of the brand story.
Case study source: House of Communication Source ↗
Awards
- Clio Awards 2024Clio Health / Design / DirectGold
- Clio Awards 2024Clio Awards / Public Relations / EnvironmentalGrand Clio
- Clio Awards 2024Clio Awards / Design / SustainabilityBronze
- Cannes Lions 2024Brand Experience & Activation – A06 CONSUMER SERVICES/BUSINESS TO BUSINESSBronze
- Clio Awards 2024Clio Health / Direct / Experience/ActivationGrand Clio
- Cannes Lions 2023Design – A01 CREATION OF A NEW BRAND IDENTITYBronze
- Cannes Lions 2023Design – E05 SUSTAINABLE PACKAGINGGold
Credits
- Brand
- AIZOME
- Design
- Workbyworks Studio
- Media
- Mediaplus Group
