Coke Studio (Coca-Cola) / Philippines / 2024Events & Sponsorship · Design & Packaging
Video Vinyl.
Coke Studio released limited-edition vinyl records whose artwork animates when spun, teasing the next season of its music platform in the Philippines.
- Brand
- Coke Studio (Coca-Cola)
- Agency
- Ogilvy Singapore
- Market
- Philippines
- Region
- Global
- Year
- 2024
The idea
Using the zoetrope principle, illustrators designed record art that comes alive on a turntable, each disc carrying a Season 7 track with hidden details about the artists. The records were unveiled to Coke Studio artists, DJs, publishers and fans to build hype for Season 8.
Case study source: Activation Ideas Source ↗
