Cadbury Dairy Milk / Indonesia + Malaysia / 2022Film
Stranger on a Bus.
Cadbury used an unexpected act of kindness to challenge first impressions on a bus journey.
- Brand
- Cadbury Dairy Milk
- Agency
- Ogilvy Singapore
- Market
- Indonesia + Malaysia
- Region
- Global
- Year
- 2022
The challenge
Challenge snap judgments by showing kindness behind a threatening appearance.
The idea
A tense bus encounter reveals a seemingly intimidating passenger's kindness, dramatizing Cadbury's goodness-in-everyone platform across Indonesia and Malaysia.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cadbury Dairy Milk
- CCO
- Nicolas Courant
- director
- Johan Stahl
