Cadbury / Singapore / 2023Creative Commerce
Broken Bars.
Cadbury turned digital chocolate purchases into match-funded earthquake-relief donations.
- Brand
- Cadbury
- Agency
- Ogilvy Singapore
- Market
- Singapore
- Region
- Global
- Year
- 2023
The challenge
Corporate fundraising needed more individual contributions for earthquake relief.
The idea
Shoppers bought digital bars on Lazada; Cadbury match-funded payments, doubling proceeds for Singapore Red Cross relief.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cadbury
- chief creative officer
- Nicolas Courant
- VP marketing
- Nikhil Rao
