Vaseline Thailand / Thailand / 2023OOH
Beware of the Sun.
Vaseline turned sunrise and sunset into outdoor warnings about overlooked sun exposure.
- Brand
- Vaseline Thailand
- Agency
- Ogilvy Singapore
- Market
- Thailand
- Region
- Global
- Year
- 2023
The challenge
Thai consumers knew daytime UV risks but overlooked morning and evening exposure.
The idea
Ogilvy turned sunrise and sunset into exclamation-mark warnings across contextual Thai billboards, magazines, and influencer posts.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Vaseline Thailand
- chief creative officer
- Nicolas Courant
- senior global brand director
- Louis Piereck
