Vaseline (Unilever) / Global / 2026Social · Design & Packaging
Vaseline Originals.
Vaseline traced viral beauty hacks back to the creators who invented them and turned two of them into official products credited to their originators.
- Brand
- Vaseline (Unilever)
- Agency
- Ogilvy Singapore
- Market
- Global
- Region
- Global
- Year
- 2026
The challenge
Creators spent years inventing and spreading Vaseline hacks without credit.
The idea
Following Vaseline Verified, the brand named creators Jen Chae and Lauren Luke 'Vaseline OGs' and built products from their hacks: a brow tamer and a primer-highlighter jelly. Both launched in a TikTok Live event.
Results
- Both products sold out within minutes of the TikTok Live debut
Case study source: Activation Ideas Source ↗
