Viagra (Viatris) · ChinaDesign & Packaging · Film · Creative Commerce
Viagra Blue Brands.
Ogilvy Shanghai applied Viagra's blue identity to everyday products, using familiar objects to communicate the brand's message about lasting relationships.
- Brand
- Viagra (Viatris)
- Agency
- Ogilvy Shanghai
- Market
- China
- Region
- Global
The challenge
The entry describes a communications brief shaped by restrictions on prescription-drug advertising and discomfort around discussing sexual health.
The idea
The campaign introduced branded blue objects across 16 product categories, including hair wax, power banks and baguettes. Their everyday functions carried the message, with online interest directed toward the brand's pharmacy.
Results
- The LIA entry reports 104.3 million impressions and a 1.5-fold increase in e-commerce store visits.
Case study source: London International Awards (LIA) Source ↗
Awards
- LIA 2026PharmaGrand Prix
Credits
- Client
- Viatris
- Chief Creative Officer
- Reed Collins
- Group Executive Creative Director
- Wei Fei
- Creative Directors
- Ming Tsai · Jimmy Wang
- Strategy
- Cynthia Zhu
- Production
- Shooting Gallery Asia
- Producer
- Chris Lu
