Nikka Whisky · Japan · 2025Film · Design & Packaging · Retail & Shopper
dear difference.
Nikka used handcrafted imagery to celebrate the differences that come together in its whisky.
- Brand
- Nikka Whisky
- Agency
- Dentsu
- Market
- Japan
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Give Taketsuru Pure Malt a distinctive expression rooted in the brand’s history and the character of its blended malts.
The idea
A dot-art visual language brought contrasting characters and influences into one composition. Film, print and retail applications connected that treatment to the relationship between Yoichi and Miyagikyo malts and the story of Masataka and Rita Taketsuru.
Case study source: Gerety Awards Source ↗
Awards
- Mad Stars 2026Design StarsGrand Prix
Credits
- Client
- The Nikka Whisky Distilling Co. Ltd
- Creative Directors
- Yoshihiro Yagi · Nobuake Hashimoto · Shohei Maeda
- Creative Director / Art Director
- Yo Kimura
- Director
- Takuya Demura
- Production
- PYRAMID FILM · Creative Power Unit · lull
- Sound
- Handsometracks
