SHIPS · Japan · 2025Film · Design & Packaging · Retail & Shopper
CRAFTMAN.SHIPS.
SHIPS marked its 50th anniversary with an embroidered stop-motion film made from its own materials.
- Brand
- SHIPS
- Market
- Japan
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The retailer wanted its anniversary to express the continuing value of craftsmanship rather than simply look back at its history.
The idea
Leftover thread and canvas became hand-stitched animation frames, bringing the brand's journey to life through the same materials and care associated with clothing. Physical frames from the film were then displayed in stores.
Case study source: The One Club Source ↗
Awards
- Clio Awards 2026Clio Awards / Design Craft / AnimationGold
- Spikes Asia 2026Industry CraftGrand Prix
Credits
- Brand
- SHIPS
- Creative Director
- Ryo Hozoji
- Art Director
- Kentaro Harano
- Director
- Atsushi Makino
- Copywriter
- Koji Nozawa
- Composer
- Haruna Beppu
