Zespri · Japan · 2025Film · Social
The Missing Verse: Completing the Bento Symphony.
Zespri gave a familiar Japanese bento song a new verse to make room for fruit.
- Brand
- Zespri
- Agency
- Dentsu
- Market
- Japan
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Find a culturally familiar way to make kiwifruit part of everyday lunchbox thinking.
The idea
The Kiwi Brothers helped update the song with a fruit verse and references to modern bento preparation. Film and educational music materials turned the revised song into an invitation to rethink what goes into the lunchbox.
Case study source: Cresta Awards Source ↗
Awards
- Spikes Asia 2026Creative StrategyGrand Prix
Credits
- Client
- Zespri International Japan
- Production
- AOI Pro.
- Director
- Sezan Iseda
- Executive Creative Director
- Keiji Tajima
- Creative Director
- Yuichi Kitada
- Art Director
- Kimiko Sekido
- Copywriter
- Sumire Ono
- Post-production
- TREE Digital Studio
- Music
- aiin
- Strategy
- The Shed 28
