KFC Thailand · Thailand · 2026Film · Social
The Kaprao Criminals.
KFC joined Thailand's debate over authentic kaprao with a comedy about people jailed for their unconventional recipes.
- Brand
- KFC Thailand
- Agency
- Wolf BKK
- Market
- Thailand
- Region
- Global
- Year
- 2026
Campaign images
The challenge
KFC's crispy chicken kaprao rice bowl risked criticism from people with strong views about how the familiar dish should be made.
The idea
A fictional prison brings together offenders whose kaprao recipes break the rules, with KFC's Colonel joining them. The film openly acknowledges the brand's untraditional version and invites people to enjoy it on its own terms.
Case study source: Hakuhodo Source ↗
Awards
- Mad Stars 2026Film StarsGrand Prix
Credits
- Brand
- KFC Thailand
- Client
- YUM Restaurants International (Thailand)
- Production company
- Suneta House
- Chief Creative Officer
- Torsak Chuenprapar
- Executive Creative Director
- Pathida Akkarajindanon
- Director
- Teerapol Suneta
- Cinematographer
- Chalongwut Chorruangsak
- Editor
- Sarawut Kaweethammawong
