Spark New Zealand · New Zealand · 2025Film · Social
It’s better with Spark.
Spark sent a passenger on a surreal journey in a quarter of a car to dramatise the feeling of a better connection.
- Brand
- Spark New Zealand
- Agency
- Colenso BBDO
- Market
- New Zealand
- Region
- Global
- Year
- 2025
The challenge
Make the benefits of the network feel engaging and emotional as Spark introduced a refreshed brand positioning.
The idea
After borrowing a friend’s phone, a young woman breaks away from the rest of the car and heads into an unexpected adventure. The hero film extends into shorter edits and social assets.
Case study source: Ads of the World Source ↗
Awards
- Spikes Asia 2026Film CraftGrand Prix
Credits
- Client
- Spark New Zealand
- Media
- PHD
- Production
- The Sweetshop
- Director
- Damien Shatford
- Director of Photography
- Sam Chiplin
- Executive Producer
- Jimena Murray
- Audio
- Craig Matushka · Liquid Studios
