Tue, Nov 3
Delivereasy · New ZealandOOH

Get Takeout Without Going Out.

Delivereasy made the outside world sound like a good reason to order food and stay in.

Brand
Delivereasy
Market
New Zealand
Region
Global

Campaign images

Get Takeout Without Going Out (1/4)Get Takeout Without Going Out (2/4)Get Takeout Without Going Out (3/4)Get Takeout Without Going Out (4/4)
Get Takeout Without Going Out

The challenge

Give the New Zealand delivery brand a recognisable, irreverent voice in a category dominated by larger international competitors.

The idea

Three radio executions built increasingly absurd lists of unpleasant things outdoors, turning home delivery into an escape from them. The creative team also developed illustrated campaign artwork around the same stay-inside premise.

Case study source: Andrew & Kelly Source ↗

Awards

Credits

Client
Delivereasy
Creative team
Simon Vicars · Andrew Hathaway · Kelly France
Copywriter
Andrew Hathaway
Audio Production
Liquid Studios

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