WHISKAS/Mars / New Zealand / 2024Film · Social
WHISKAS Meowzer.
A cat-like dog redirects dog seekers toward cat adoption.
- Brand
- WHISKAS/Mars
- Agency
- Colenso BBDO
- Market
- New Zealand
- Region
- Global
- Year
- 2024
The challenge
Reach people searching for low-maintenance dogs.
The idea
Invent Meowzer, a suspiciously cat-like dog.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- WHISKAS/Mars
- production
- BUCK
- production
- Franklin Rd
- media
- Essence Mediacom
- PR
- Porter Novelli New Zealand
