Japan Railway Group / Japan / 2023Experiential · Digital & Tech
My Japan Railway.
JR Group revived the Japanese stamp-collecting tradition so travellers could build their own personal railway map station by station.
- Brand
- Japan Railway Group
- Agency
- Dentsu
- Market
- Japan
- Region
- Global
- Year
- 2023
The challenge
Rail is so embedded in daily life that people take it for granted, and few Japanese have visited all 47 prefectures.
The idea
Travellers collected woodblock-style digital stamps at stations, inspired by shrine seals and stamp rallies, which could also exist as physical stamps. Each collection grew into a personalised 'My Japan Railway', encouraging more domestic trips after the pandemic.
Case study source: Activation Ideas Source ↗
