PSG Foundation / KLABU / Global / Bangladesh / 2023Design & Packaging · Film · Creative Commerce
PSG & KLABU.
PSG Foundation and KLABU launched a jersey supporting children’s access to sport in Cox’s Bazar.
- Brand
- PSG Foundation / KLABU
- Agency
- Wieden+Kennedy Amsterdam
- Market
- Global / Bangladesh
- Region
- Global
- Year
- 2023
The challenge
Build awareness and financial support for a sports project serving refugee children and neighbouring communities in Bangladesh.
The idea
Create a jersey with children’s input and three crests connecting Cox’s Bazar, PSG and KLABU. A campaign featuring local young athletes and PSG players invites supporters to buy the shirt, with proceeds supporting the Bangladesh project.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Credits
- Brand
- PSG Foundation / KLABU
- Campaign photography and film
- Magnifier Creatives
- Project partner
- Friendship
