Nike / Global / 2024Film
Watch Where We’re Going.
Nike put the IOC Refugee Olympic Team’s sporting ability and ambitions at the centre of its story.
- Brand
- Nike
- Agency
- Wieden+Kennedy Amsterdam
- Market
- Global
- Region
- Global
- Year
- 2024
The challenge
Introduce refugee Olympians without reducing their identities to their displacement or past experiences.
The idea
Reframe the question of where athletes are from around their determination and where they are going. An anthem follows four team members through their sports, focusing on training, resilience and competitive ambition.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Credits
- Brand
- Nike
- Director
- Vellas
- Production
- 100% Film and Photography
- Sound facility
- GCRS
- Featured athletes
- Cindy Ngamba / Mohammad Rashnonezhad / Eyeru Gebru / Perina Lokure Nakang
