Miele / Global / 2024Film
Once a Miele, Always a Miele.
Miele celebrated the lasting emotional connection people develop with its appliances.
- Brand
- Miele
- Agency
- Wieden+Kennedy Amsterdam
- Market
- Global
- Region
- Global
- Year
- 2024
The challenge
Express the value of enduring appliance quality in a way that appeals beyond functional product specifications.
The idea
Build a brand platform around the first experience of Miele quality and the attachment that follows. A poetic anthem film, product films and short executions portray appliances as part of everyday life over time.
Case study source: Wieden+Kennedy Amsterdam Source ↗
Credits
- Brand
- Miele
- Brand film director
- Sheila Johansson
