ISDIN · Spain · 2025Experiential · Design & Packaging
UV Tattoo to Learn.
A temporary tattoo turns a familiar children's story into a sun-protection lesson.
- Brand
- ISDIN
- Agency
- Havas Play Spain
- Market
- Spain
- Region
- Global
- Year
- 2025
Campaign images
The challenge
ISDIN wanted to make children's sun-protection education engaging for families.
The idea
A Three Little Pigs tattoo uses a wolf that appears in sunlight and, according to the campaign, fades beneath sunscreen. Distributed with paediatric sunscreen products, it gives parents a playful prompt for explaining sun protection.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- ISDIN
- Media Agency
- Arena Media Spain
