Plenitude · Italy · 2026Design & Packaging · Experiential
Goodnight Light.
A book that reveals its story in darkness makes switching off the light part of bedtime.
- Brand
- Plenitude
- Agency
- TBWA Italy
- Market
- Italy
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Plenitude wanted to introduce energy awareness through an experience parents and children could share.
The idea
Special ink makes the book's words and illustrations visible in the dark after charging in daylight. Lucilla and her friend Ombro turn darkness into part of the story, connecting a comforting family ritual with the habit of turning lights off.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Eni Plenitude
- Creative Director
- Vittoria Apicella; Frank Guarini
- Chief Creative Officer
- Mirco Pagano
- Authors
- Elisa Binda; Mattia Perego
- Illustrator
- Hello Saris
- Art Director
- Davide Zanfabro; Margherita Lorusso Caputi
- Production Company
- Rosso Film
