Mercedes-Benz Trucks · Brazil · 2026B2B · Experiential · Design & Packaging
Full Check-Up.
Mercedes-Benz Trucks uses a vehicle service appointment to make time for the driver's skin health.
- Brand
- Mercedes-Benz Trucks
- Agency
- BETC HAVAS
- Market
- Brazil
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Reach truck drivers with a health initiative that fits around their working routines.
The idea
At a participating São Paulo dealership, the wait for truck maintenance becomes an opportunity for a dermatology consultation. Sunscreen and related materials use the visual language of vehicle parts, connecting care for the person with care for the machine.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Mercedes-Benz Trucks
- Chief Creative Officer
- Erh Ray
- Creative Director
- Marcelo Fedrizzi
- Creative Team
- Stefano Azzellini; Maria Clara Cardao; Matheus Matsumoto
- Production Company
- Agencia DADS
- Special Projects Production
- Magic Lab
- Director
- Gui Garcia
- Director of Photography
- Rafael Garbelini
- Sound Design
- Vox Haus
