Wed, Nov 4
Vanish · Brazil · 2025Film · Social

Invisible Stain.

Vanish uses an animated stain to make the emotional effects of bullying visible.

Brand
Vanish
Market
Brazil
Region
Global
Year
2025

Campaign images

Invisible Stain (1/2)Invisible Stain (2/2)

The challenge

Connect a stain-removal brand with a sensitive social issue through a story that helps adults recognise what a child may struggle to express.

The idea

A juice stain on a boy's uniform grows into a threatening shadow as bullying continues. The film makes emotional harm visible until someone notices him. Resources for parents and teachers, alongside a book, extend the story into conversations beyond the screen.

Case study source: Gerety Awards 2026 Source ↗

Awards

Credits

Client / Brand
Reckitt · Vanish
Production Company
Vetor Zero · LOBO
Director
Gabriel Nóbrega; Pedro Conti
Chief Creative Officer
Erh Ray
Creative Director
Juliano Almeida; Paula Junqueira
Editor
Eduardo Silva
Sound Design
DaHouse Audio
Composer
Lucas Mayer; Silvinho Erne

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