Vanish · Brazil · 2025Film · Social
Invisible Stain.
Vanish uses an animated stain to make the emotional effects of bullying visible.
- Brand
- Vanish
- Agency
- BETC HAVAS
- Market
- Brazil
- Region
- Global
- Year
- 2025
Campaign images


The challenge
Connect a stain-removal brand with a sensitive social issue through a story that helps adults recognise what a child may struggle to express.
The idea
A juice stain on a boy's uniform grows into a threatening shadow as bullying continues. The film makes emotional harm visible until someone notices him. Resources for parents and teachers, alongside a book, extend the story into conversations beyond the screen.
Case study source: Gerety Awards 2026 Source ↗
Awards
- Cannes Lions 2025Film – B01 CONSUMER GOODSBronze
Credits
- Client / Brand
- Reckitt · Vanish
- Production Company
- Vetor Zero · LOBO
- Director
- Gabriel Nóbrega; Pedro Conti
- Chief Creative Officer
- Erh Ray
- Creative Director
- Juliano Almeida; Paula Junqueira
- Editor
- Eduardo Silva
- Sound Design
- DaHouse Audio
- Composer
- Lucas Mayer; Silvinho Erne



