UNIASSELVI · Brazil · 2025Design & Packaging · Experiential
Scholarship in Books.
UNIASSELVI hides opportunities for a university education inside books.
- Brand
- UNIASSELVI
- Agency
- BETC HAVAS
- Market
- Brazil
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Reach people who want to learn but face barriers to higher education, in a setting that already reflects their curiosity.
The idea
Special editions of two books contain messages offering scholarships. Distribution through Instituto KondZilla brings the books into communities, and readers can contact the university through WhatsApp to take up the opportunity or pass it to someone who needs it.
Case study source: Gerety Awards 2026 Source ↗
Awards
- Cannes Lions 2025Print & Publishing – D07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYBronze
Credits
- Client / Brand
- UNIASSELVI
- Publishing Partner
- Editora Citadel
- Community Partner
- Instituto KondZilla
- Production Company
- Surreal Hotel Arts
- Director
- Rosa Morbach
- Chief Creative Officer
- Erh Ray
- Creative Director
- Otavio Schiavon; Marcelo Fedrizzi; Daniel Schiavon
- Editor
- Leandro Ferreira
- Sound Design
- Lucha Libre Audio
