Riyadh Season / United Kingdom / 2024Film
Touching Hands.
Near-four-minute Guy Ritchie fight promo featuring Joshua, Dubois and undercard boxers in escalating action scenes, scored to a stadium singalong and ending with a Wembley crowd chorus.
- Brand
- Riyadh Season
- Agency
- BigTime
- Market
- United Kingdom
- Region
- Global
- Year
- 2024
Results
- 80,000 people kept singing after the film ended, before the ring walks
Case study source: BigTime Source ↗