Riyadh Season / United StatesFilm · OOH

Ryan Garcia vs Haney (Times Square).

Promo for a Times Square fight card in which Haney and Garcia leap between the square's billboards and brawl across the city, with sponsor Fatal Fury: City of the Wolves making a cameo.

Brand: Riyadh Season
Agency: BigTime
Market: United States
Region: Global

Results

Promo kept circulating virally online after the event (qualitative)

Case study source: BigTime Source ↗

Ryan Garcia vs Haney (Times Square).

Results

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