Pepsi / Mexico, United States / 2026Film · Experiential · Social
Every Match Day starts with the Match Day Ritual.
Pepsi Football Nation spots with Beckham, Pulisic, Vinicius Jr and Ochoa spotlight fans' pre-match superstitions and food rituals, extended through TV, digital, a lucky-jersey pop-up and social sharing.
- Brand
- Pepsi
- Agency
- BigTime
- Market
- Mexico, United States
- Region
- Global
- Year
- 2026
Case study source: BigTime Source ↗