Epson · Latin America · 2026Film · B2B · Social
Toner Printer Madness.
An unruly office printer becomes the comic antagonist in Epson’s campaign for its toner-free business printing range.
- Brand
- Epson
- Agency
- BETC HAVAS
- Market
- Latin America
- Region
- Global
- Year
- 2026
The challenge
Make a routine office purchasing decision interesting enough to reconsider.
The idea
BETC HAVAS turns the toner printer into a character that dances through the office and causes unnoticed disruption. The exaggerated film, produced by Maverick AI Filmmaking, brings Epson’s argument for toner-free printing into everyday office life through humour.
Case study source: Ads of the World Source ↗
Credits
- Client
- Epson
- Advertising agency
- BETC HAVAS
- VP Creative Director
- Otavio Schiavon
- Creative Directors
- Paulo Zamora; Marcelo Fedrizzi
- VP of Strategy
- Gustavo Leite
- Strategy
- Diana Junqueira; André Sinkos
- Head of Production
- Ana Paula Casagrande
- Visual production company
- Maverick AI Filmmaking
- Film Director
- Rockstvr
- Art Director
- João Maurício Leonel
- AI Leads
- Mauro Almeida; Bianca Macedo
- Editor
- Guilherme Akira
- VFX Supervisor
- Pedro Gomide
- Sound production company
- Evil Twin Music
- Music Directors
- André Faria; Peter Sauces