Renault / France / 2023B2B
Time-Fighters Program.
Renault spotlighted its long-running partnership with firefighters, sharing vehicle design features and training that help rescuers reach crash victims faster.
- Brand
- Renault
- Agency
- Publicis Conseil
- Market
- France
- Region
- Global
- Year
- 2023
The challenge
After a road crash, every minute lost during extraction cuts a victim's chance of survival.
The idea
A documentary by the Naudet brothers, backed by print and social, showed how Renault trains firefighters and involves them in car design. Features such as a QR code with rescue data and quick battery access were presented as tools for emergency crews, with training resources shared openly.
Results
- Renault says its QRescue code can save rescuers up to 15 minutes
- Renault says its Fireman Access lets crews put out an EV battery fire in under 10 minutes
Case study source: Activation Ideas Source ↗
