Renault / FranceB2B
Cars to Work.
Renault offered newly hired people without transport a car through their employer, with payment on credit once their trial period was confirmed.
- Brand
- Renault
- Agency
- Publicis Conseil
- Market
- France
- Region
- Global
The challenge
In areas with poor public transport, people without a car struggle to get jobs, and without a job they cannot get a car loan.
The idea
Through its CareMakers inclusive mobility programme, Renault let job seekers get to a new job using company-provided cars. Once the employee passed their trial period, they could buy the car on credit, breaking the no-car, no-job, no-loan loop.
Results
- Close to 8.8 million people reached
Case study source: Activation Ideas Source ↗
