Orange Middle East & Africa / Egypt, Ivory Coast, Madagascar / 2023Digital & Tech
Cultural Avatars #MaxYourIdentity.
Orange commissioned culturally representative game skins from African and Middle Eastern designers.
- Brand
- Orange Middle East & Africa
- Agency
- Publicis Conseil
- Market
- Egypt, Ivory Coast, Madagascar
- Region
- Global
- Year
- 2023
The challenge
African and Middle Eastern gamers lacked culturally representative in-game skins.
The idea
Three regional designers created traditional outfits as game skins for The Witcher and Minecraft, revealed at Abidjan esports.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Orange Middle East & Africa
- designer
- Yasmine El Tazi
- designer
- Ibrahim Fernandez
