Renault / France / 2022Experiential · Digital & Tech
Plug Inn.
Renault launched a peer-to-peer platform that lets EV drivers book and use private home chargers, like an Airbnb for charging.
- Brand
- Renault
- Agency
- Publicis Conseil
- Market
- France
- Region
- Global
- Year
- 2022
The challenge
Range anxiety and thin charging infrastructure in rural areas were holding back EV adoption.
The idea
Homeowners list their personal charging points on the platform, and drivers can search, reserve and navigate to them. Hosts earn income and get tools such as a revenue simulator and dashboard, turning villages into charging networks.
Case study source: Activation Ideas Source ↗
