Tunisie Telecom / Tunisia / 2022Experiential · Social
The Tunisian OMG.
Tunisie Telecom toured rural areas teaching digital skills, then used its Ramadan campaign to flip rural stereotypes into a trend with media partner Faza.
- Brand
- Tunisie Telecom
- Agency
- VML
- Market
- Tunisia
- Region
- MENA
- Year
- 2022
Results
- Digital literacy up 27% in newly covered rural areas
- Reached 55% of Tunisia's Facebook and Instagram users
Case study source: VML Source ↗
