JOOD / Morocco / 2023OOH · Experiential
Life-Saving Outdoors.
After the 2023 earthquake, VML Casablanca and NGO JOOD turned donated billboard vinyl into weatherproof tents for homeless families and classroom tents for children.
- Brand
- JOOD
- Agency
- VML
- Market
- Morocco
- Region
- MENA
- Year
- 2023
Results
- About 1,200 tents supplied
- 400+ families sheltered
- 65+ brands took part
Case study source: VML Source ↗
