Sat, Oct 17
New Hope Foundation / MoroccoExperiential · Design & Packaging

Taste Of Europe.

Migrants preparing to cross from Tangiers received sardine-style tins holding belongings recovered from the sea and letters from past crossers, as a warning.

Brand
New Hope Foundation
Agency
VML
Market
Morocco
Region
MENA

Results

  • 27% of those interviewed reconsidered the crossing
  • 13% chose to stay in Morocco

Case study source: VML Source ↗

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