Fanta / MoroccoSocial · OOH · Retail & Shopper
Fanta Abnane.
For a new orange recipe, Fanta Morocco asked fans to coin new words for its taste, turning the launch into a national conversation.
- Brand
- Fanta
- Agency
- VML
- Market
- Morocco
- Region
- MENA
Results
- Over 3.2M social reach
- Purchase up 25%
- 5.6M organic video views
Case study source: VML Source ↗
