OREO · United States · 2025OOH · Retail & Shopper · Creative Commerce
OREO Walks.
OREO turned supermarket crosswalks into cookie stacks that shoppers could scan for an in-store offer.
- Brand
- OREO
- Agency
- VML
- Market
- United States
- Region
- Global
- Year
- 2025
Campaign images
The challenge
OREO needed to reach shoppers who might never visit the cookie aisle and prompt consideration before they entered the store.
The idea
VML reworked crosswalks outside selected Kroger stores in Cincinnati and Columbus into black-and-white OREO stacks. Illustrated faces appeared to eat the cookies, while pavement QR codes connected shoppers to an offer they could redeem inside.
Case study source: VML Source ↗
Awards
- Obie Awards 2026Retail Media & Commerce OOHGold
- Obie Awards 2026Consumer Packaged Goods OOHGold
Credits
- Brand
- OREO
- Client
- Mondelēz International
