Baileys (Diageo) / USA / 2024Retail & Shopper · Promo · Digital & Tech
Sound Scales.
Baileys created a web tool that tells you how much is left in an opaque bottle by listening to the note you make blowing across its neck.
- Brand
- Baileys (Diageo)
- Agency
- VML
- Market
- USA
- Region
- Global
- Year
- 2024
The challenge
Baileys' non-transparent bottle makes it hard to know how much liqueur remains, so bottles get forgotten in the cupboard.
The idea
Users blow over the bottle's opening and record the sound on their phone; the pitch reveals the remaining volume. The site then suggests drinks and treats to use up what is left, with offers to restock.
Case study source: Activation Ideas Source ↗
