Coca-Cola / Saudi ArabiaDigital & Tech · Social · Retail & Shopper
Emoji Coke.
A Saudi-only microsite let people pair a limited Emoji Coke cup with food emojis to build meal combos, unlocking vouchers from partner food and entertainment brands.
- Brand
- Coca-Cola
- Agency
- VML
- Market
- Saudi Arabia
- Region
- Saudi Arabia
Results
- About 630M social impressions
- 62% conversion rate
- Partner business volume up 5.2%
Case study source: VML Source ↗
