Cadbury / EgyptDigital & Tech · Experiential · Social
Night Shifters.
Cadbury mapped Egypt's Ramadan night-shift workers on an interactive site so people could visit them with chocolate or send messages, countering a seasonal sales dip.
- Brand
- Cadbury
- Agency
- VML
- Market
- Egypt
- Region
- MENA
Results
- Market share up 1 point
- Over 300M impressions
- 3,000+ night-shift workers visited
Case study source: VML Source ↗
